Google Analytics Services

All of our Google Analytics engagements begin with a comprehensive discovery. Whether you’re already integrated with Google Analytics or just starting, we perform a deep dive on your website to understand your business and what sort of actions need tracking. With this, we identify next steps for a successful implementation so that your Google Analytics data can turn into actionable insights.

Connect with us today to explore how our expertise in Google Analytics can elevate your digital marketing strategy.

A healthy Google Analytics tenant will need to be audited and optimized from time to time to ensure the data that is being collected still aligns with your business goals.

At Surge Analytics, our comprehensive audits meticulously review every aspect of your current Google Analytics setup. This deep dive identifies gaps, potential inaccuracies, and areas of improvement, ensuring that every essential metric and conversion point is captured accurately.

Post-audit, we transition into a phase of strategic optimization. Leveraging the insights from the audit, we refine tracking mechanisms, enhance data collection processes, and ensure alignment with your business goals. The result? A Google Analytics setup that not only provides accurate data but also empowers your business to make informed decisions, driving growth and maximizing ROI.

Navigating the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4) can be a complex journey, filled with potential pitfalls and challenges. Many businesses grapple with data continuity concerns, adapting to the new interface, and ensuring that historical data remains accessible and meaningful.

At Surge Analytics, we specialize in facilitating smooth migrations from GA3 to GA4. Our process begins with a thorough assessment of your current GA3 setup, identifying key metrics, and understanding your specific business needs. We then craft a tailored migration plan, ensuring that no data is lost in the transition and that you’re set up to harness the enhanced capabilities of GA4.

Beyond the technical aspects, we also provide training and support, helping your team adapt to the new GA4 interface and features. Our goal is to not only make the migration process painless but also to position your business to leverage the full power of GA4, turning potential challenges into opportunities for growth.

At Surge Analytics, we excel in crafting custom reporting solutions within GA4, ensuring that you’re not just seeing numbers, but stories that drive decisions. Standard reports can offer a glimpse, but true understanding comes from custom solutions that align with your unique objectives. We delve deep into your business goals, creating bespoke dashboards and reports that highlight the metrics most crucial to you.

For those seeking even deeper insights, we bridge the gap between GA4 and third-party Business Intelligence (BI) tools. By integrating GA4 with leading BI platforms, we unlock a new dimension of data analysis, allowing for more advanced visualizations, segmentation, and predictive analytics.